Essay Question

“Representations in media texts are often simplistic and reinforce dominant ideologies so that audiences can make sense of them.”

As the audience of my music video is teenagers aged 16-25, mainly gig goers, I had to base my representations on this age group and life style. I did this by using a young band, that were all male, as this will create a sense of iconism as people who watch the video will dream of being in the band themselves. Also, I made the band are playing their instruments in the video, this appeals to people who like the rock genre and go to gigs, as it will remind them of their gig experiences therefore causing happiness, it will also give them an insight to a live show. This is why we had the band to be represented as quite energetic with lots of movement. This will appeal to gig goers as they know they will put on a good live show.

I used mise en scene to aid representation in my music video, the setting of my video was a very small and confined room, this represents my band to be a small, potentially local, hard working band. This will appeal to many people associated with the genre as they will appreciate and respect bands with these traits. The band themselves also show representation, simplistic representations such as wearing another bands t-shirt appear in my video, this shows the community of the genre and will make the audience feel good as it shows the band support other bands that viewers may potentially like.

TBC.